Many people ask us at Lemonade, what is a sustainable wardrobe? And why do we promote it so heavily? A sustainable wardrobe is when you opt for clothing that is produced ethically, with minimum harm to the environment, and has the maximum positive impact on the people who produce it!
Fashion is something that we interact with on a daily basis as we get ready for the day. We spend a significant portion of our earnings on our clothes, bags & shoes for women and men presenting ourselves well. If we collectively choose sustainable fashion, the positive impact we have on the world and people can be meaningful!
A sustainable wardrobe includes clothing that is durable and versatile, so that it can be worn for a long time and in a variety of settings, reducing the need for frequent replacement. The fabrics used must be biodegradable or at least, not harmful to the environment. When you are done using them, the items should be disposed of in a responsible manner, for example by donating, repurposing, or recycling them. It’s important to think of your wardrobe as a collection of clothes that is environmentally and socially responsible, made from eco-friendly materials, produced in a way that minimizes waste and pollution, and designed to last a long time.
Building a sustainable wardrobe involves a number of steps!
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Assess your current wardrobe: Take an inventory of the clothes you currently own and consider how often you wear each item, whether they are in good condition, and whether they align with your personal style and values.
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Set goals: Consider what you want to achieve with your sustainable wardrobe, whether it's reducing your environmental impact, supporting ethical production practices, or minimizing waste.
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Choose quality over quantity: Invest in high-quality, durable pieces that will last for many years, rather than cheaper, disposable items that will need to be replaced frequently. Lemonade curates products made from the highest quality materials by craftsmen who are trusted by the biggest international brands! Quality is never a problem with us!
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Choose versatile pieces: Clothing that is versatile that is classic and can be worn in multiple ways and settings can be both fashionable and sustainable. By investing in high-quality, timeless pieces, you can build a wardrobe that is both stylish and long-lasting. Lemonade curates everyday, affordable classics so you don’t have to look too far!
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Shop mindfully: Before making a purchase, ask yourself if the item is something you really need and buy from a sustainable brand.
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Support sustainable brands: Look for brands that prioritize sustainable practices and ethical production, and choose to buy from them when possible.
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Learn how to mix and match and accessorize!: You can create many different outfits by mixing and matching your clothing items, giving you a variety of fashionable options from a smaller number of items. Lemonade curates not just clothes but also accessories like scarves, bags, and shoes so that your shopping experience is seamless!
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Take care of your clothes: Proper care and maintenance can extend the life of your clothes, reducing the need for replacement. Follow care instructions on garment labels, avoid over-washing, and mend or repair clothes when necessary.
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Donate or recycle clothing: When it's time to part with a clothing item, consider donating it to a second-hand store or textile recycling program to give it a second life.
By following these steps, you can gradually build a wardrobe that is not only sustainable but also reflects your personal style and values.