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Our Principles, Initiatives and Policies

Making better choices

At Lemonade, we believe that sustainable practices are not just about going green — it’s also about creating value for our customers, employees, and partners while protecting the environment around us. This is why it is important now more than ever to have the right guiding principles in place & build a business that is not just profitable, but also socially and environmentally responsible.

This is the driving force behind our approach to sustainability and governs our relationships with our key partners – manufacturers, artisans & workers, and our surroundings. As we continue to grow, we strive to be the gold standard of sustainable practices in the fashion and e-commerce industry and use it as a tool for empowerment.

Sambuddha Bhattacharya

CEO & Founder

Environmentally Conscious

As an organization, we are committed to complying with ESG frameworks and contributing to relevant Sustainable Development Goals as defined by the UNDP. This is the basis of the three pillars that act as our operating framework when we interact with stakeholders across the ecosystem.

Social & Ethical Audit Complaint

We are committed to working with partners who share our vision, are committed to making the world a better place, and value their employees as much as they value their customers. We use a comprehensive and evolving checklist as a part of our vendor empanelment process, with the goal of ensuring best-in-class compliance practices

Uplifting the Real Value Creators

The artisans and workers employed by our manufacturing partners are central to everything we do. By paying our manufacturing partners more than what brands typically do, we ensure that we are able to improve the quality of life of everyone in the value chain.

We're planting a tree with every order in the world’s most critical ecosystems

We have a responsibility to give back and take care of the environment. That’s why we’ve committed to planting a tree with every order through our partner Our Forest. Through this partnership, we're helping drive reforestation efforts in rich, bio-diverse forests, mangroves, and national parks across India, Kenya, Madagascar, and Honduras. By allowing our customers to choose the reforestation initiative closest to their hearts, we want to come together as a unified front to fight the serious issue that is climate change.



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