Over the years, the game has changed and now we are at a time when classics are being reinvented for the modern man. There is experimentation with silhouettes, colours and styles. At Lemonade, classic pieces like a crisp white shirt, a polo, and a pair of delicious-looking penny loafers have been reinvented in terms of their make and style. We have taken age-old favourites and crafted them with atelier-grade raw-materials, putting comfort at the forefront. We are recreating men’s luxury essentials the Lemonade way! Shop our classic yet modern menswear collection to keep each piece in your wardrobe timeless.