No one could say it better than our Founder & CEO, Sambuddha Bhattacharya: “At Lemonade, we believe that sustainable practices are not just about going green - It’s also about creating value for our customers, employees and partners while protecting the environment around us”.
Any sustainability initiative needs to be multifaceted. It cannot only focus on protecting the environment but it has to also protect the interests of all the stakeholders for it to be a long lasting initiative.
For this reason, when we curate products at Lemonade, our decision making matrix not only factors in the environmental impact during production & biodegradability of the material but also whether the material adds value to the customer in terms of helping them put their best foot forward and to our manufacturing partners in terms of meaningful business generated for them.
“As we continue to grow, we strive to be the gold standard of sustainable practices in the fashion and e-commerce industry and use it as a tool for empowerment”, says Sambuddha
Over and above this, to counter the impact we have on the environment during the course of our business operations, we at Lemonade plant a tree for every order we receive in the world’s most critical ecosystems. Our parter, ‘Our Forest’ plants trees in an active reforestation effort in the rich biodiverse forests, mangroves and national parks across India, Kenya, Madagascar and Honduras. We are truly proud to have partnered with them.
As an organisation, we at Lemonade are also committed to complying with ESG frameworks and contributing to relevant Sustainable Development Goals as defined by the UNDP. This is the basis of the three pillars that act as our operating framework when we interact with stakeholders across the ecosystem.
We at Lemonade are also committed to working with partners who share our vision, are committed to making the world a better place, and value their employees as much as they value their customers. We use a comprehensive and evolving checklist as a part of our vendor empanelment process, with the goal of ensuring best-in-class compliance practices that are not just good for the promoters of the businesses but also the craftsmen and artisans responsible for making our exquisite products.
Someone wise once said, “The greatest threat to the planet is the belief that someone else will save it”. We at Lemonade believe that it is our job as a business to build sustainable practices that are mindful and contribute towards positive change.
We’ve expanded our preference for sustainability to our product range as well; offering high quality products that are durable at affordable prices. We have also curated products that are wardrobe essentials, designed to withstand ever changing trends!