Classics over Fast Fashion is the Lemonade Way! All our products would be categorised as Wardobe Classics or Wardrobe Essentials.
Classic clothes are timeless garments. They are the building blocks of a wardrobe and can be used to create different looks. Examples of classic clothes include a well-tailored suit, a little black dress, a crisp white shirt, and a classic trench coat.
Fast fashion refers to low-cost clothing items that are designed to mimic current fashion trends, often at the expense of quality and sustainability. They are often worn a few times and then discarded, leading to a constant cycle of buying and disposing of clothing. The fast fashion industry is known for its negative impact on the environment, as it requires large amounts of energy and resources to produce, and generates a significant amount of waste. Additionally, the workers who produce fast fashion garments are often paid low wages and work in poor conditions.
Read on to know more about why classics are better than fast fashion:
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Classics are timeless and versatile. They are designed to last for years. This means that you can get more wear out of them and that they will not quickly go out of style. They are also often made of higher quality materials, which means they will hold up better over time.
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Investing in classics is more sustainable. Fast fashion is known for its environmental impact, as it requires large amounts of energy and resources to produce, and the garments are often worn only a few times before being discarded. In contrast, classics are made to last, which reduces the need for constant purchases and the disposal of clothing. This reduces the environmental impact of your wardrobe and makes a more sustainable choice.
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Investing in classics can be a more cost-effective choice in the long run. While fast fashion may be cheaper in the short term, it is often made of lower quality materials that will wear out faster, which means you'll need to replace them more frequently. In contrast, investing in classics may cost more upfront, but they are designed to last for years, which means you'll save money in the long run by not having to constantly replace them.
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Investing in classics can be a way to express your personal style and individuality. Since classics are timeless and versatile, they can be worn and styled in a variety of ways. This means that you can create a wardrobe that reflects your personal style, rather than simply following the latest trends.
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Investing in classics supports the fashion industry. In the case of fast fashion, clothes are made cheaply and quickly to follow the trends. This means that the workers making these clothes are often paid low wages and work in poor conditions. Investing in classics, on the other hand, means supporting fashion brands that value quality and craftsmanship, which often means supporting fair labour practices and better wages for workers.
Overall, investing in classics rather than fast fashion is a more sustainable, cost-effective, and stylish choice. It allows you to create a wardrobe that is versatile, timeless, and reflective of your personal style, while supporting the fashion industry in the long run.
At Lemonade, we understand that the fashion industry depends heavily on natural resources. While the environmental impacts associated with fabric and textile processing can be harmful to nature, there are fabrics that leave a lighter footprint. We make every effort to source sustainably, guided by our material ethics.
The Lemonade Material Ethics are as follows:
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We want to be the opposite of fast fashion. Which means our products are made from materials sourced responsibly and of the highest quality, allowing for longer life than high street brands
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We are committed to working with partners who share our vision, are committed to making the world a better place and value their employees as much as their customers.
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We partner with certified factories to ensure that every product on our site is produced in a way that protects worker’s rights and the environment.